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  • Harnessing Local Pride for Global Conservation

    David Bornstein

    February 09, 2012 |

    The New York Times |

    Text |

    1500-3000 Words

    Response Location: Philippines

    The World Conservation Union estimates that 40 percent of the more than 40,000 species it tracks on its Red List are close to extinction and this problem requires humans to change their behavior to fix it. Rare’s the Pride Campaign uses social marketing to attract attention and communicate the conservation message between local communities and government entities. The Pride Campaign has been replicated around the world for different conservation efforts to protect biodiversity.

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