As environmentalists warn about water scarcity, these two companies are saving water and money


Monitoring usage incentivizes water-intensive companies to develop water-saving techniques. Boston-based nonprofit, CERES, helps companies like Pepsi and Levi’s develop more sustainable practices. For example, Pepsi recaptures more of its runoff and has replaced water with pressurized air in its cleaning process. Levi’s also replaced water with air, using ozone gas to treat its denim. Tracking and reducing water use improves efficiency and saves the companies money.

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