Turning Goats into Water


Fariel Salahuddin was determined to tackle the extreme lack of access to fresh water she encountered in rural Pakistani communities, but she wanted the model to be sustainable, not dependent on donations. Most of the communities didn't have regular access to rupees to help sustain their solar water pump micro-enterprises - what they did have, however, were goats. Salahuddin set up a scheme where villagers could pay for their clean water access with livestock instead of cash, which she then sells using Facebook at high rates during Muslim festivals to generate a sustainable revenue source.

Related Stories