Big shots: The multicultural hustle for herd immunity in New Orleans


As demand for vaccinations plateaued and vaccination rates in Louisiana lagged outside of New Orleans, health officials found a variety of targeted, small events to reach various subcultures. These pop-up events dealt in small numbers, but chipped away at people's hesitancy with easy access, information, and community leaders' endorsements. And, this being Louisiana, the vaccination events often featured music and local delicacies, from boiled crawfish to beignets and booze.

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