Black voter mobilization efforts begin to bear fruit


HeadCount, a voter mobilization group, held registration drives at concerts and other events and collaborated with celebrities, music industry leaders, and athletes to form March on Ballot Boxes (M.O.B.B.), an informal coalition harnessing the activism of the Black Lives Matters movement. They provided voter registration tools such as text messaging and QR codes, which protesters could print and display on their signs. They also partnered with Atlantic Records to launch ATL Votes, a digital registration campaign aimed at young voters. They registered over ten times as many new voters in 2020 than in 2016.

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