Capitalism for Good: Kensington Avenue Storefront Challenge


Shift Capital, a mission-driven real estate group in Philadelphia, tried a new tactic to bring business back to an old neighborhood. The Kensington Avenue Storefront Challenge asked businesses to apply for open storefront space as well as funding, and nine winners were selected based on financial viability and ability to impact the community. This form of development aims to fight gentrification in an inclusive way.

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