Changing Behavior: Economic Incentives

We know how to prevent diabetes - but the U.S, medical system, with its twisted priorities, doesn’t cover prevention. A new program at the YMCA aims to build structured, effective prevention measures.

The best way to lose weight is to join a small group. This article looks at the case study of Saddleback Church in southern California that mixed faith and peer support to help congregates lose weight, including the pastor. Surveys found that 72% of participants lost weight as a result of the program.

Programs to get fresh produce carts to areas with no access to healthy food work best when government and determined entrepreneurs team up. Success from this model is evident in New York City, where the city has incentivized the selling of fruits and vegetables by street vendors in areas that are in the most need of the produce.

The lack of access to healthy food has always been a problem for the financially unstable. Food stamps can now be used to buy fresh produce at farmers markets, but greater success could be achieved by getting grocery stores involved.

The life-saving vitamin folic acid is added to flour in the United States, but Hispanics tend to eat little flour. Adding folic acid to corn flour would reduce birth defects in Hispanic women in the U.S.

With child obesity on the rise, public school students have lacked the motivation and access to eat healthy food. Different programs around the country aim to improve student diet in public schools, including Real Eats for Academics and Life in Los Angeles and Cornell’s Smarter Lunchrooms Movement, by emailing nutrition report cards to parents, presenting the healthy food with aesthetic pleasure, and the arrangement of the food for access.

Physical illnesses trigger and exacerbate poverty because costs are too high to treat them. The Associação Saúde Criança in Rio de Janeiro counsels helps by assisting families with services such as food, medicine, vocational training, housing, and legal aid, which helps mothers achieve their personal goals.

Asian cities are over-crowded and many residences are kitchenless, causing families with children to consume unhealthy food from the street vendors. Mercy Corps, a non-profit organization that advocates nutrition, has initiated some for-profit businesses in Jakarta that provide healthy food to underserved neighborhoods. The food carts are marketed at serving poor children a healthy meal.

The San Francisco Unified School District is piloting a collaboration with the design firm IDEO to re-imagine the school food system and help combat childhood obesity by better designing the space and the experience of how children eat, as much as the type of food they consume.

While weight loss can be challenging to maintain, different structures are being created to help. Certain support groups, financial incentives, and tough love are proving to be effective.