Crazy Mascots Flooded Japan. Can This Grouchy Boar Survive?


Kumamon, a black bear with rosy cheeks, is a mascot for a Japanese town who helped sell millions in merchandise, drive up tourism, and increase tax revenue because citizens can direct some of their income taxes to the locality of their choice. As a result, hundreds of towns rushed to create mascots to cash in on the approach to enticing visitors and investment. Towns spent a lot of money on these oftentimes whacky characters, however there has been no evidence that the vast majority of characters deliver any economic benefits, and therefore most are quietly being discontinued.

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