How giving entrepreneurs 30 days of free retail space revived a North Avenue storefront and built a collective


Pop-Up MKE was a pilot program that provided a risk-free way for artists to see if their products would sell in a retail space by giving 19 urban entrepreneurs 30 days of free retail space and mini-grants up to $2,000. Four participants formed The Bronzeville Collective MKE LLC and, after negotiating to stay in the retail space, they doubled their own sales and feature products from other creatives, particularly entrepreneurs of color. They split the rent four ways and collect a 20% vendor fee. Other participants in the pilot moved to permanent storefronts and/or expanded their retail presence.

Related Stories