'It's on the writers': How The Correspondent drives interaction between members and its journalists


To entice paying subscribers to its ad-free news site, and to spark informed discourse in its comments section, The Correspondent promotes an unusual degree of interaction between its journalists and readers and actively seeds discussions with experts’ comments. Unlike often-toxic discussion forums on other news sites, The Correspondents' forums foster collaborations between writers and readers on prospective articles and in analyses after publication. While it's too soon to tell if the strategy will retain and expand subscriber rolls, the forums show an unusual level of quality and civility.

audio Interview with journalist

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