Seeking a Cure: ‘Take care of the customer and the customer will take care of you'


Hansen Family Hospital in Iowa Falls is one of the rare rural hospitals that has defied the odds and remained open, thanks in part to creative collaborations and the CEO's entrepreneurial attitude. From converting its obstetrics department into an outpatient mental health program for senior citizens in order to better match the demographics of the city to implementing a profit-sharing model with a local coffee shop, the hospital is doing what it can to remain open while also supporting the health of the community.

Related Stories