Serving the base of the pyramid: five tips from emerging-market experts

Lack of reading material is not only a third-world problem – many poor families in the United States lack access to and funds for books. A program that helps get books to into the homes of low-income families can boost literacy, and help publishers, too.

Overall, Cambodia is a relatively poor country whose residents don't own much. Norwegian hotel owners in the city of Krong Siem Reap urge their Cambodian staff to be more in charge of making their own decisions by making them co-owners of the hotel, an act that forced them to have more confidence and critical thinking skills.

At a time when university students lack opportunities and financial help to test their innovative business ideas, the Resolution Project supports higher education students who have ideas for socially responsible businesses and charities. Resolution offers small awards to start businesses as well as mentor opportunities that enable networking and business collaboration with experts.

The 2008 recession’s job losses spurred a development of a Do-It-Yourself economy. With the advent of Uber, Etsy, Airbnb, and others, the marketplace has become full of micro-entrepreneurs who thrive with independent web-assisted businesses.

The company that manufactures Lifestraw, a water purification device, has found a way to distribute their product to impoverished Kenyan families for free, while still making a profit. In the global carbon credit market, businesses receive carbon credits for projects that reduce greenhouse gas emissions. These credits can then be sold to companies who need to offset their carbon emissions, allowing green companies to make a profit off of their small ecological footprint.

In a mountainous region of Lesotho, a man named Tsepo Kotelo visits 20 villages every week on his new motorcycle to provide health care to local villagers. The Elton John AIDS Foundation gifted the motorcycles to Kotelo and his colleagues, allowing them to increase the number of patients they visit by 600 percent. An organization called Riders for Health helps maintain the bikes, ensuring that remote villages will continue to receive medical care.

Global social and economic problems are difficult to change. However, fan-activism fuels the interests of fans of popular young adult fiction. Books such as Harry Potter and the Hunger Games have inspired activist groups that raise awareness of global hunger, reading, and relief supplies to impoverished nations, among others. Being a fan has served as a bridge to become politically active and solve the world’s problems.

The company that manufactures Lifestraw, a water purification device, has found a way to distribute their product to impoverished Kenyan families for free, while still making a profit. In the global carbon credit market, businesses receive carbon credits for projects that reduce greenhouse gas emissions. These credits can then be sold to companies who need to offset their carbon emissions, allowing green companies to make a profit off of their small ecological footprint.

Access to electricity in India takes a huge economic, educational, and health-related toll. A small company called Husk Power Systems has created an innovative system that is turning rice husks into electricity and illuminating India’s poorest state.

Programs to get fresh produce carts to areas with no access to healthy food work best when government and determined entrepreneurs team up. Success from this model is evident in New York City, where the city has incentivized the selling of fruits and vegetables by street vendors in areas that are in the most need of the produce.