Silver Dining Playbook: Keeping Family Meals Alive During the Pandemic


The Lee Initiative, Beam Suntory, and Pernod Ricard are three brand-sponsored initiatives that have provided meals and essential goods to cooks, servers, hosts, bussers, and bartenders that are out of jobs because of the Covid-19 pandemic. The organizations partner with local restaurants to provide meals and goods to those in need on specific days and times each week. The programs have reached many in an industry that was hard hit by the shutdown. The Lee Initiative has provided more than 9,000 meals nationwide and Beam Suntory’s Shift Meals program has served about 10,000 meals nationwide.

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