The Viral Hashtag That's Getting People to Clean Up Garbage


Viral social media trends can be harnessed for social and environmental good. A social media#trashtag challenge that spread from Reddit to Instagram draws upon the satisfying nature of a before-and-after meme. People all over the world who participated in #trashtag challenge went out and beautified green spaces. They then posted photos of themselves surrounded by the trash bags they had collected.

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