These Citywide Behavioral Science Experiments Are Paying Off


Ideas42, a nonprofit behavioral design firm, has advised cities such as New York and Chicago on creative ways to use behavioral design to improve the quality of city life. From helping students sign up for financial aid to decreasing traffic after a sporting event, these creative design tweaks are inexpensive and have clear benefits. If the cities can continue to improve their design successes, other cities will soon follow their lead.

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