Winter is coming and so is bad air: What psychology can teach us about fixing Utah's air quality problem


In an effort to get people to change habits to decrease pollution in Salt Lake City, the city is trying several approaches using behavioral psychology to encourage residents to change their long-standing habits. For instance, free transit days assist new riders in learning how to use the public transit system. Mostly, the city is looking to the successes of places like California and Norway where the incentives are stronger, all in hopes of making the air quality safer.

Related Stories