Wisconsin youth vote boosted by peer persuasion, rallies, bounce houses — but can gains be sustained?


Although achieving higher levels of voter turnout will require more comprehensive and long-term solutions, investments targeted at voter registration campaigns can still have tangible benefits in the short-term. NextGen America, a privately funded nonprofit organization, focuses on mobilizing young people at universities to vote. Their approach engages students who are otherwise unlikely to register or cast a vote with texts and even activities like petting zoos in addition to traditional canvassing.

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