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Why U.S. cities are enlisting micro-influencers to fight vaccine disinformation and hesitancy

Erica Hellerstein

August 11, 2021 |

Coda Story |

Text |

1500-3000 Words

Response Location: United States, Santa Clara County, California

Santa Clara County City officials, together with the digital marketing agency XOMAD, paid 49 mico-influencers to promote COVID-19 vaccines and dispel misinformation. The micro-influencers were paid between $200 and $2,500, depending on their number of followers, frequency of posts, and level of engagement. Over two months, the influencers published 339 posts across Facebook, Twitter, TikTok, and Instagram, which received 2.5 million total views and impressions.

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Prisons try incentives, education to get staff vaxxed, with mixed results

Cid Standifer

August 09, 2021 |

FreshWater Cleveland |

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1500-3000 Words

Response Location: United States, New Mexico

While prisons generally have struggled to contain the spread of the coronavirus among staff and incarcerated people, New Mexico's program to vaccinate staff has succeeded where others have failed. New Mexico prison and health officials mounted an extensive education program. COVID "command centers" offer individual counseling to answer questions. Wardens get briefed regularly and then spread new information through the staff. Outreach to holdouts convinces some to get vaccinated. The staff vaccination rate is at least 85%, exceeding the rate for the adult population overall.

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Inside North Carolina's 'little Dare County,' most vaccinated county in the rural South

Andrew Yawn

August 05, 2021 |

USA Today |

Text |

800-1500 Words

Response Location: United States, Dare County, North Carolina

Dare County, a relatively isolated and rural coastal county in North Carolina, has the highest vaccination rate in the southern U.S. The successful vaccination campaign is due in part to an existing communication infrastructure that local governments and healthcare systems use to coordinate during hurricane emergencies. Existing communication channels and relationships made it easier to publicize mass vaccination sites and get people to register online. Officials also went to great lengths to get more vaccines, petitioning the state for extra doses and even driving to other counties to pick up surpluses.

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When Disaster Strikes

Taylor Perse

August 05, 2021 |

Eugene Weekly |

Text |

Over 3000 Words

Response Location: United States, Cleveland, Ohio

Disaster preparedness in the form of close inter-agency coordination and communication helped Cuyahoga County, Ohio, protect its unhoused population from COVID-19 to a greater extent than Lane County, Oregon. Although Cuyahoga (Cleveland) is larger, with more resources, its effective responses still offer a model to Lane County (Eugene), where a scattered approach and homeless-camp sweeps proved counterproductive. In Cleveland, hotels were quickly enlisted to house people, reducing crowding in shelters by half and street homelessness by 30%. Its largest men's shelter ended up with a low infection rate.

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At Soccer Games, Markets and Churches, Students Offer New Ways to Get Vaccinated

Grace Wesoly

August 05, 2021 |

Queens University News Service |

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800-1500 Words

Response Location: United States, Charlotte, North Carolina

Faith in the Vaccine is an initiative to increase COVID-19 vaccination rates among low-income areas and within ethnic communities. The group, often using student ambassadors, leverages the credibility of community leaders and influencers and identifies opportunities to bring vaccine clinics to where people are already gathering. For example, vaccine tents were available at a recent soccer game attended by over 1,000 Spanish-speaking fans. Attendees could get the one-dose COVID-19 shot, a $25 VISA debit card, and be entered to win two season passes to the 2022 season of the new Charlotte FC soccer team.

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An Innovative Tool to Increase Vaccine Access? The Block Party

Emma Specter

August 05, 2021 |

Vogue |

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1500-3000 Words

Response Location: United States, Lowell, Massachusetts

The Greater Lowell Health Alliance offered COVID-19 vaccines using a “block party” model where community members enjoy free food, music, activities, and even childcare, while also having access to information about vaccines in multiple languages as well as the ability to actually get vaccinated. This model reduced barriers for immigrants, refugees, and other people who don’t speak English fluently, as well as caregivers who can’t attend vaccine appointments due to their caregiving responsibilities. The relaxed environment, where loved ones can support each other, increased comfort with getting the vaccine.

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California's Yurok Tribe grows solutions in soil of crises

Mackenzie Wilkes

August 04, 2021 |

Cronkite News - Arizona PBS |

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1500-3000 Words

Response Location: United States, California

The Yurok Tribe, located in Northern California, depends on fishing to sustain a living. However, a severe drought, the COVID-19 pandemic, and a crumbling highway severely affected the tribe. So, leaders are turning towards new ways of making an income: a community garden.

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Las Bici Catarinas, el rescate de las bicis JUMP

Juan Pablo Ramos Javier Mestre

August 04, 2021 |

Cletofilia |

Podcast |

Over 15 Minutes

Response Location: Mexico

El concepto de las bicicletas compartidas se aplica en comunidades de la Ciudad de México en alianza con organizaciones no gubernamentales y gobiernos locales, después de recuperar 1600 bicicletas que estaban destinadas al basurero por una empresa privada que frente a la pandemia decide cerrar operación.

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Wight Gift Card helping local businesses emerge from the pandemic

Lori Little

July 30, 2021 |

Isle of Wight County Press |

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800-1500 Words

Response Location: United Kingdom, Isle of Wight

For 50p a month, businesses can be part of the Wight Gift Card scheme which offers £50 gift cards to spend in participating shops. Residents purchase the gift cards to support local businesses and the data shows that for every £50 gift card, people actually spend £82.50. Similar gift card schemes have successfully helped businesses in other cities withstand COVID-19 pandemic shutdowns. Initial data show that the Wight program has increased purchases at local businesses.

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Faith-Based Vaccine Outreach Underway to Reach Northern Nevada Latinos

Natalie Van Hoozer

July 30, 2021 |

KUNR |

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800-1500 Words

Response Location: United States, Reno, Nevada

To increase vaccination rates among Reno’s Latino/a population, organizers conducted outreach with congregants at a local church that offers Spanish-language masses. Confidence in clinic locations and feeling safe due to immigration status presented as the biggest obstacles keeping people from getting vaccinated, so organizers used the church to hold pop-up clinics. The initial outreach helped build trust and gave organizers a chance to provide information and answer questions. Hundreds turned out for each clinic and the vaccination rate among the surrounding Latino/a community increased from 22% to 41%.

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